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A great way for nonprofits to get their message out is to taking advantage of Google Ad Grants. Google Ad Grants is a program in which Google gives charities and other nonprofits that qualify up to $10,000 per month in free Google Ads. The good news is that most charities can apply and initially qualify for this program. The bad news is that Google makes it so you need to prequalify each month and you have to meet a number of tough standards such as having a 5% click through rate and login to the organization’s Google Ad account frequently. This means that other than the largest nonprofits with large development teams, nonprofits that are interested in taking advantage of the $10,000 per month allowance for ads and want to continue to be included in this program will likely need a company specializing in Google Ad Grants to assist them with their marketing, program qualification and help to maximize efficiency of the ad spend. If you would like to talk with one of these Google Ad Grants specialists, you can email info@grantrepublic.com.
Not all nonprofits will qualify for Google Ad Grants. Certain types of organizations such as schools and hospitals cannot take part in the program. However, most nonprofits can qualify if they show that they are a tax exempt entity. In the US, this is typically done by supplying an IRS Determination letter and other supporting information. Google will then use TechSoup to verify the organization’s tax exempt status.
Google Grant Ads can be a great tool for fundraising and bringing in donors, but it also can be used in a number of other ways. For instance it can be used to educate the public about a topic such as an issue or a disease. It can also be used to recruit donors and other supporters to the organization. Some organizations have also used it just to increase name recognition or to make people aware of a specific resource, such as a church. It can also be used for a combination of goals and having multiple Google Ad Campaigns is likely a good idea for nonprofits with Google Ad Grants or who just use Google Ads. Regardless of how you intend to use these free ads, it is probably worth reaching out to Google or Grant Republic to learn more.